Fernando Cuevas
Cortés is an artisan bread maker. His family has been baking traditional sweet
breads for three generations: conchas, ladrillos, polverones, and specialty
breads like pan de muerto and Rosca de Reyes. His earthen oven is located in the
back of his home on Calle Quetzacoatl in the Centro Histórico of Oaxaca. His family has lived there for four
generations and the Panadería Nanchalito
opened its doors as a local establishment in 1963. Before that, the bread baked
was sold by the women of the family in their stall in the Mercado Hidalgo in the barrio
Reforma.
Fernando learned to
bake at the age of sixteen from his stepfather. They baked twice a day and the
bread was brought to Mercado Hidalgo
where his mother, Doña Estela, sold it. She sold in that market for forty-seven
years before her death in 2012. In 2002 my late wife, Marie Le Glatin Keis,
sketched Doña Estela selling her bread in that market. Ten years later, after
Marie’s death, I returned to Oaxaca looking for some of the people she had
sketched over the years. Upon arriving at the Mercado Hidalgo, I found only three women selling bread at their
stalls. I showed Marie’s sketch to one of the women who said she knew the woman
in the sketch well; it was her mother-in-law. Doña Estela had died one year earlier on exactly the same date that Marie had died in 2011. I photographed
her at her mother-in-law’s booth in the market, but she suggested that I go visit
her husband, Fernando, who looked very much like his mother. The next day I
visited Fernando at the bakery, he showed me a photograph of his mother, told
me the story of the bakery, and invited me to spend the morning with him as he
baked bread to send to the market.
Fernando is very
proud of his earthen oven; he had it rebuilt in 2004. The bread it produces is
much more flavorful than those baked in industrial gas ovens. He explained that
with wood, the bread bakes from the bottom upward, and the oak that is used to
fire the oven gives it a very special taste. Business was very good in 2004; he
was selling to restaurants and hotels and had four people helping him bake;
each day he sold everything. He had a quality product made with all natural
ingredients, hand crafted, and baked in a wood-fired oven, just like his
ancestors had done before him. His business was booming.
Then in 2006 came
the Popular Uprising in Oaxaca. A conflict between teachers and government led
to violent confrontations, deaths, and a dramatic drop in tourism in Oaxaca.
Many small businesses were forced to close and Fernando lost most of his
restaurant and hotel clients. In
2015 he and his wife separated, and he had no one to sell in the market. At age
seventy, Fernando fears the days of Panadería
Nanchalito are limited. He works alone now and his legs are suffering from
the eight-hour days spent standing while baking. He has varicose veins and his
joints are stiffening. His two children are professionals and are not
interested in taking over the business. Fernando feels sad that a three-generation
old baking business is nearing an end. “I love what I do; it fulfills me as a
person”. He provides a much-appreciated service in the community and has a
faithful clientele of neighbors and friends that he sees daily. He is proud to still be doing things in
a traditional way, using healthy ingredients, and baking his bread in his oak
fired oven. To Fernando, it is an honest and meaningful way
of making a living.